White-label hotel management company 1834 Hotels is breaking into the Sydney market with the signing of new management contracts for two properties under Accor brands, Breakfree on Broadway and Mantra Castle Hill.
Additionally, 1834 Hotels is set to take over management of Mantra Tonsley Adelaide, formerly La Loft Hotel Tonsley, expanding its portfolio of Accor franchised hotels to six.
This includes the John Pirie Motor Inn in Port Pirie, which is in the process of rebranding to Breakfree.
“Our entrance into the Sydney market is a significant achievement,” said 1834 Hotels Director, Leigh Kentwell.
“We are eager to apply our extensive expertise to these hotels and drive their future success.
“Our partnership with Accor is synergistic, blending their strong brand distribution with our established management platform, creating a highly effective solution for hotel owners.”
Owner of the two Sachin Sabharwal described the partnership “a strategic and exciting development”.
“[1834 Hotels’] extensive expertise in revenue management, business intelligence systems, and comprehensive support structures is expected to bring a transformative growth to our properties, something beyond the scope of individual management capacity,” Sabharwal said.