Flight Centre Travel Group (FCTG) is bolstering its luxury leisure offering with the acquisition of travel event Luxperience from Diversified Communications Australia.
FCTG Global CEO of Leisure, James Kavanagh, said Luxperience is ‘the right fit’ for the business.
“Luxperience is very well-known in Australia and New Zealand, it has a strong reputation as a great quality annual hosted buyer event connecting high-end experiential travel advisors with elite suppliers,” he said.
“It is the only event of its kind in Australia and was therefore the right fit for the Group’s growing Luxury Travel Collection.”
With the rebound in luxury travel in the wake of the pandemic, FTCG is focused on capitalising on growth opportunities in this segment.
“We felt the addition of a bespoke, luxury B2B event like this would strengthen our portfolio and provide opportunities for business growth and diversification,” Kavanagh said.
Operating in Australia since 2012, Luxperience connects travel agents and buyers with suppliers, products, and experiences.
As part of the group’s global Luxury Travel Collection – alongside the Travel Associates and Scott Dunn brands – Luxperience will continue to operate as a separate business entity and Luxperience Event Director, Lynn Ormiston, will continue to lead the portfolio to preserve brand equity and reputation.
Diversified Communications Australia Managing Director, David Longman, believes FCTG’s far- products and partnerships will support the growth of the Luxperience brand.
“Diversified Communications is confident that FCTG is not only well placed to advance the Luxperience brand and leverage its far-reaching networks, luxury products and partnerships to ensure the sustainable growth of this incredible asset, but will also ensure that the strong brand equity that has been delivered will be continued with the same care and attention to detail that Luxperience is known for,” he said.