The new premium ‘high-end living’ apartment hotel concept from TFE Hotels – A by Adina – has this week opened its doors in Sydney, welcoming guests for the first time.
The opening is the second location for the brand after A by Adina Canberra cut its ceremonial ribbon earlier this year.
A by Adina’s new flagship offering in the Sydney CBD features 194 apartments, made up of 82 studios, 104 one-bedroom offerings and eight two-bedroom units. A number of the one-bedroom apartments include blackout bedrooms, which don’t offer windows, and allow guests to maximise their sleep without distractions.
The new hotel marks what TFE Hotels describes as “the crowning glory of an ‘elevated’ suite of apartment hotel properties”. It features Australia’s first Sky Lobby which is perched 100 metres above street level and encased on the building’s exterior by a golden crown. The hotel sits above Australia Square, within what was Sydney’s first ‘skyscraper’ at 2 Hunter Street when it was originally completed in 1967.
In a first for TFE Hotels, the new A by Adina Sydney features an integrated control system which keeps rooms dormant, dark and in an energy-saving mode until guests begin their check-in process, at which point the room comes to life.
“A bit like a high-tech butler, it goes to work and prepares the room by switching on the air conditioner and setting a comfortable room temperature, before closing the blinds and turning off all the lights,” says General Manager, Amanda Cottome.
“When guests swipe their key card, the technology sets off a sensory welcome experience, like a big reveal, automatically raising the blinds on floor-to-ceiling windows and turning on the lights. It’s a seamless arrival experience that’s designed to delight,” Cottome added.
“Guests don’t have to think about how anything works – not even things like extractor fans in the bathroom, which operate automatically via sensors.”
TFE Hotels Chairman, Allan Vidor, says A by Adina takes the sense of arrival to a new level.
“What really excites me is that A by Adina Sydney, which sits on the corner of two iconic streets (George and Hunter Streets), activates laneway networks that feed into the back of Australia Square,” he said.
Dining options on site at A by Adina Sydney include a lower-ground Italian eatery from Sydney restaurateur Maurice Terzini, which offers indoor and alfresco dining and opens up onto Curtin Place, a formerly isolated laneway which has been revitalised as part of the A by Adina development.