Accommodation Association CEO, Dean Long


HM can exclusively reveal the Accommodation Association of Australia (AAoA) has appointed Dean Long as its new Chief Executive Officer, replacing outgoing CEO Richard Munro who is departing to run NRL club Cronulla Sharks.

Long is currently the National Strategic Acquisition Manager at American Express and was formerly the Head of Public Policy and Strategic Partnerships with the Australian Federation of Travel Agents. Prior to that, he previously held senior roles within the NSW Government.

AAoA President, Julian Clark, made the announcement on behalf of the Board and said Long was the ideal candidate to take the association forward after a long-standing and successful tenure from popular CEO Munro.

“I am very pleased to announce that after a rigorous recruitment process which attracted a very large volume of quality candidates, we have made the decision to appoint Dean Long,” he told HM.

“Dean has a proven track record of leading high performing organisations and has effectively influenced Government policy and legislation throughout his career and this significantly enhances the organisations capability in this area to continue the positive trajectory the AAoA is on.

“I am confident Dean will take the AAoA into its next chapter, our organisation is over 50 years old and has never been in such a strong position.

“Dean will be tasked to continue to evolve our value proposition for our members and continue to be a leading voice, advocating on behalf of the Accommodation industry on the back of the quality work that Richard Munro was able to do for the past eight years.”

Long said he was looking forward to starting the new role on June 10.

“I am very excited and humbled to be appointed to this role and will ensure that the AAoA continues its leadership position in the accommodation and broader tourism industry on behalf of the members,” he said.

“The AAoA is the leading organisation for accommodation operators and I look forward to advocating important issues such as banning rate parity and finding the balance for compliant operators across Australia.”

James Wilkinson

Editor-In-Chief, Hotel Management