As an accommodation provider in Australia, the competition can be stiff and standing out from the crowd is key.
The solution? TripAdvisor’s Sponsored Placements, which appear at the top of hotel search results in a particular destination, are the perfect way to put your listing on top of TripAdvisor search results for travellers searching for a place to stay in your area.
Since TripAdvisor introduced Sponsored Placements, many business owners are adopting this new and targeted way of being seen by guests who are ready to book.
Here are seven reasons why businesses should consider TripAdvisor Sponsored Placements:
- Reach the right audience
Almost half a billion people visit TripAdvisor every month, and 74% of travellers who book directly on an accommodation website visit TripAdvisor at some point.
- Be seen by potential guests
Adverts appear in prominent places on TripAdvisor, including above the search results on desktop, tablet and mobile. Ads are seen wherever your potential guests are searching if your property has availability.
- Targeting… with no extra effort
Unlike many other ads, Sponsored Placements automatically target travellers who are looking for an accommodation like yours. Your ad only appears if your property matches the traveller’s search, including their chosen location and amenities.
- You advertise only when you have rooms to fill
Sponsored Placements only appear when you have availability for the traveller’s search dates. If you’re sold out for those dates, your ad won’t appear.
- You only pay when a traveller clicks on your ad
Impressions are free! Your adverts are cost-per-click. This means you’ll only pay when a traveller clicks on your ad.
- You know exactly what you’re spending
Set a budget for the maximum monthly amount you’re willing to spend. You’ll never be charged more.
- It’s easy to manage
You can start your Sponsored Placements campaign today. Log onto the Owners Centre to quickly get started. Once it’s activated, you can make changes at any time.
Sign up today
Sign up today to take 175 AUD off your first Sponsored Placements campaign. Use promo code AUSPONSORED. Offer expires July 27, 2019.
Promo code is valid for a limited time and is only valid for first-time users. Offer valid on purchase up to 175 AUD. Promotional credit does not have a cash value, and expires after one month. Any unused amount will not roll over to the next month of your campaign. Offer expires July 27, 2019.