Pro-invest Hotel Group CEO, Ronald Barrott.

Pro-invest Group is entering the residential market with a new ‘Flexible Living’ model intended to tap into the potential of co-living across Australia.

The latest venture will see the company own and operate approximately 2,000 apartments across 10 assets in its first tranche of development; with plans to scale up to the size of its current hotel business at around 6,000 keys.

“Our ‘Flexible Living’ model redefines what ‘home’ means in the modern era,” said Pro-invest Group Chair, Ronald Stephen Barrott.

“We recognise that the growing number of renters today desire convenience, quality, and the hotel-like amenities and services that have long been associated with hospitality.

Pro-invest Group’s expertise in managing hotels and offices uniquely positions us to meet these evolving expectations, creating not just residences but the next generation of living experiences.

‘All designed to maximise the compelling investment opportunity at play in Australia given the market size and dynamics.”

Pro-invest Group said its Flexible Living model aims to deliver every aspect of its residential offerings, from design, amenities, and personalised services, in a way that reflects its hospitality heritage.

The company is now actively pursuing co-living opportunities focused on the conversion of existing assets – predominantly hotels – of up to 200 units, with new-builds considered where appropriate.

Based in CBD and suburban locations these co-living properties are expected to attract a broad cross-section of tenants seeking smaller, self-contained studio and one-bed apartments, with shared community spaces and flexible rental options such as short-term serviced apartment options and longer-term rental leases.

The design-led spaces will offer personalised services and extensive facilities spanning wellness, retail partnerships, branded restaurants, and bar venues, to loyalty programmes and social spaces.

The developments will also have a strong focus on ESG in line with evolving consumer preferences for sustainable and responsible living.