Amora Brisbane's outdoor rooftop pool and deck

Amora Hotel Group is gearing up to launch Amora Brisbane next month following a AU$30 million refurbishment of the property.

Designed by Cottee Parker, the 296-room hotel is inspired by themes of wellness with natural organic tones, an abundance of greenery and natural lighting, while incorporating the brand’s Thai heritage.

“We’re very excited to soon unveil the complete Amora Brisbane and cater to both locals and travellers alike with a more sophisticated experience,” said Amora Hotels and Resorts Group Director Commercial and Business Development, Narej Farik.

“Guests will be taken on a journey of extravagance, met with tradition. We’re devoted to curating a hospitable space that pairs the warmth of home comforts with the novelty of luxuries and indulgence.”

A variety of room types are available across 14 floors with Premier rooms and suites offering a “lavish experience with a spectacular vista” of the Brisbane skyline.

Guests can avail of an outdoor rooftop pool and deck as well as an adjacent fitness studio and sauna, while the newly renovated 1148sqm conference and event spaces will cater to a wide range of events and weddings.

The hotel’s culinary offering, which aims to deliver creative flair and contemporary flavours, is set to launch in January =.

The upcoming opening sees the independent and family-owned group return to its roots, having started out in Australia over 25 years ago with its first accommodation investment, Amora Hotel Riverwalk Melbourne.

The Brisbane opening will take its portfolio to six properties across Australia – in Brisbane, Melbourne and Sydney – and Thailand.

Newly appointed Executive Director and second-generation Owner of Amora Group, Earp Siriphatrawan, is aiming to continue the legacy of the family-owned and operated business in memory of his late father.

A key driver behind the purchase of Amora Brisbane – formerly Novotel Brisbane – in 2020, Siriphatrawan says the hospitality industry has changed dramatically in recent years.  

“The pandemic brought about a shift in the mindsets of travellers, and their motivations are very different now,” he said.

“They seek unique and meaningful experiences that bring value to their vacations. It is not enough to just position a property as ‘five-star luxury’.”