Five-star Gold Coast resort Palazzo Versace rebrands to the Imperial Hotel from Tuesday August 1, marking a new chapter for the luxury property.

While much of the property’s iconic features from the exterior to the antique chandelier and luxurious lobby furnishings will remain, the hotel’s 200 rooms will undergo some refurbishment, to reflect its new beginnings.

“The Imperial Hotel will retain the essence of Palazzo Versace’s grand legacy, and will continue to offer the highest standard of luxury and impeccable service, to ensure an unforgettable stay for our guests”, said Imperial Hotel General Manager Richard Clarke.

The first guests booked to stay at the Imperial Hotel will be offered complimentary breakfast, and a bottle of wine on arrival.

“With the dawn of the Imperial Hotel, we are committed to exceeding expectations and redefining the boundaries of luxury hospitality. We are thrilled to welcome our first guests, and we extend our heartfelt appreciation for their support,” Clarke added.  

The hotel’s dining outlets will introduce new menus over the coming weeks.