Travel company Luxury Escapes is entering the world of bricks-and-mortar stores with the opening of a retail concept in Melbourne’s Chadstone Shopping Centre.
Luxury Escapes Chadstone offers face-to-face customer service while serving up barista-made coffee and French champagne in an elevated retail setting complete with visual displays, interactive customer activations and a six-star bar and VIP events space.
The travel company said the store “reinvents the concept of travel retail” and delivers “a truly unique shopping experience” for customers.
“Luxury Escapes is thrilled to be offering customers such an incredible new retail experience,” said Luxury Escapes International CEO, Ben Chan.
“Our mission is to make the entire travel experience – from the first step of booking to landing back home – the very best it can be, and our amazing new retail arm is another step forward in this mission.”
Complementing Luxury Escapes’ online booking platform, the store gives customers access to travel advice and recommendations from the company’s travel experts.