Accor has secured a partnership with Opera Australia to become its preferred accommodation partner for the 2023 season.

The hospitality giant said the Gold Partnership with the performing arts company is “a natural fit”.

“We are delighted to partner with Opera Australia – one of Australia’s most celebrated cultural institutions,” said Accor Pacific CEO, Sarah Derry.

“We believe that arts are an integral part of our culture, so we’re thrilled to support Opera Australia’s mission to perform some of the greatest music ever written, to as many people as possible.”

The partnership will help Accor deliver “money-can’t-buy experiences” for its loyalty members through ALL – Accor Live Limitless, including backstage tours, VIP tickets, and an exclusive walk-on role for one of Opera Australia’s upcoming productions. 

“Through this partnership, we will provide our guests with unique experiences that showcase the best of Australia’s arts, culture and hospitality,” Derry said.

“It also allows us to unlock even greater experiences and benefits for our ALL loyalty members as we continue to build and grow our partnerships.”

The partnership will see Accor hotels play host to cast and crew for their performances across many metropolitan and regional locations.

Opera Australia presents more than 600 performances every year to a combined audience of over half a million people.

Opera Australia CEO, Fiona Allan, said the partnership presents a great opportunity for both companies and their guests.

“Opera Australia and Accor share an unwavering commitment to provide excellence in all that we do, with a firm focus on supporting and presenting exceptional artistic and cultural experiences to local and international audiences,” she said.

“This partnership will give us both the opportunity to expand on our existing offerings, combining to elevate those experiences of world-class performing arts and hospitality to a whole new level.”