A new 70s-inspired surf club hotel by award winning Creative Director and Designer, George Gorrow, is set to open in NSW’s Crescent Head next May.

The 25-room boutique Sea Sea hotel aims to bring like-minded individuals together in a space that fuses surf culture, fashion, music, hospitality and art.

Gorrow, Founder of Sea Sea, Co-Founder of Ksubi and Creator of The Slow in Bali, wants the hotel to be a place where guests can connect with themselves and with nature.

“Crescent Head still feels like that place you visited as a child, still feels so pure,” he said.

“I love surfing so does my wife and the wave is to us one of the best waves in Australia, it’s for everyone, super fun. The MacKay region is so rich in culture too, we will be partnering with local farms and producers to showcase the region. The old locally sourced, locally proceeded, sustainable, cliché you hear, is really what we will be doing. This excites us, it’s going back to basics”.

The hotel will include innovative food and beverage concepts, a revolving program of musical performances, curated mix tracks, art exhibitions, and its own souvenir shop. At Room 13, guests will be invited to explore a showcase of established and emerging artists with photography focused exhibitions held every six weeks.

Gorrow and Gareth Moody’s fashion label Non-type, a nod to luxury surf culture, will also offer a limited collection exclusively at Sea Sea.   

“A hotel for me is like this concept, and for me the hotel now can be the place, not just a bed you use to sleep in while visiting a town,” Gorrow said.

“The hotel can be the key experience. This is what drives me, this is the experience I seek, and the experience I try to deliver though all the difference aspect of the hotel. 360-degree experience.”

The experiential hotel concept take inspiration from Claus Sendlinger’s Design Hotels. Gorrow met Sendlinger in Indonesia and the two discovered that they share the same views on the new hotel movement.  

The hotel interiors will feature artisan-produced furniture and crafts and an abundance of natural textures to encourage guests to relax.

“It is invigorating to see such an intimate and modernist concept coming to life in a market where just size seems to matter,” Sendlinger said.

“I believe that the Sea Sea Hotel concept has the potential to grow internationally and attract influential, well-travelled clients around the globe.”