TFE Hotels Director of Development, John Sutcliffe, discusses demand in the luxury and lifestyle segments, and why delivering a premium experience goes far beyond aesthetics.

There continues to be significant interest in our high-end Collection by TFE Hotels and A by Adina brands as we seek to strategically expand these portfolios in carefully selected locations, with development partners that share our passion and belief in delivering world-class offerings. 

High levels of intuitive guest service in truly boutique hotels will continue to be in high demand as the world continues to recover from the pandemic. Corporate and leisure travellers alike will continue to seek out hotels that offer a seamless experience that can be tailored to meet their requirements each time.

There is much excitement surrounding our recent announcements in Sydney’s Surry Hills, and in Melbourne’s Docklands – where these two homegrown brands will stand side by side in what will be an iconic Australian hotel development. I believe this really demonstrates the appeal of these brands for owners looking to build legacy hotels that stand out from the crowd.

It is not, however, just the aesthetics that drive the success of these brands. The guest experience delivered by the teams in these hotels consistently exceeds expectations. Whether this is delivered through destination F&B venues, bespoke experiences or simply the unobtrusive but ever-present high levels of service our guests continue to love from our Collection and A by Adina hotels. In turn, these hotels not only provide a legacy development for our owners to be proud of, they also deliver returns that ensure that these hotels are as commercially viable as they are striking.

We are chuffed that there is significant level of interest in these brands from investors and developers. And, moving forward, I look forward to further announcements as we continue to strategically grow our Collections and A by Adina portfolios with owners who share our passion in developing hotels that stand out in market.