Celebrated champagne brand Veuve Clicquot is inviting holidaymakers to enjoy an uber luxurious accommodation experience at its very own pop-up hotel on Australia’s Sunshine Coast this week.
Following a successful debut in Byron in 2021, the world’s only Hotel Clicquot opened in Noosa on Friday November 4, welcoming guests for two-night stays until November 13, 2022.
Veuve Clicquot President and CEO, Jean-Marc Gallot, said the experience is designed to reflect the very essence of the French-born brand.
“This year, Veuve Clicquot celebrates 250 years, marking the bold, innovative heritage of Madame Clicquot and also the joyful, ‘solaire’ culture of the brand,” he said.
“Hotel Clicquot is perhaps the ultimate expression of the optimism and joy that sits at the heart of our Maison. We are delighted to celebrate this important moment by once again hosting the world’s only Hotel Clicquot on these shores, this time beachside in beautiful Noosa.”
Located at the southern end of Sunshine Beach, the property features an infinity pool with ocean views, private access to the beach and Noosa National Park, a cinema, hair salon, spa and more.
According to Hotel Clicquot’s exclusive booking partner, Luxury Escapes, there has been overwhelming demand for the luxury offering, particularly from upscale clientele seeking a truly unique experience.
“Our first two limited releases sold out within seconds and the waitlist fast is growing beyond 200 consumers,” Luxury Escapes Founder and CEO Adam Schwab told HM.
“The response shows how much enthusiasm travellers have for extraordinary travel experiences in 2022 and beyond.”
During the luxury two-night stay, guests can enjoy unlimited complimentary Veuve Clicquot Yellow Label Champagne, all-inclusive dining prepared by renowned Australian chefs, a 24-hour private concierge and a resident sommelier. If that wasn’t enough, there is the option to upgrade with a vintage speed boat experience and Clicquot Rosé picnic experience.
“Hotel Clicquot is a truly one-of-a-kind experience,” said Schwab.
“On their first evening, guests can delight in a Chef’s Table event which showcases local seafood and produce, paired, of course, with Veuve Clicquot Yellow Label.
“On night two, David Moyle, of Byron Bay’s Harvest restaurant, offers a Garden Gastronomy paired with La Grande Dame, Veuve Clicquot’s signature wine. Guests can finish off an incredible day at the chic Hotel Clicquot Bar where the in-house sommelier creates another champagne journey.
“The guest offering is very curated and holistic. There’s a gastronomic element as well as lifestyle experiences like sunrise surfing, and the option to go for a cruise on a mahogany speedboat dubbed the Clicquot Dreamboat. It’s an immersive, end-to-end experience for guests.”
Designed by Architect Noel Robinson, the hotel’s aesthetic is influenced by retro chic and features touches of Clicquot’s signature yellow throughout, while carefully blending luxury living with sustainability.
“The hotel is constructed from the same hemp material employed by the Maison for its product packaging, while solar panels, green walls and even the menus reflect Veuve Clicquot’s deep attachment to nature and its preservation,” according to Veuve Clicquot.
Boutique experiences
Luxury Escapes works with branded, independent and boutique hotels around the world, but Hotel Clicquot is its first exclusive hotel partnership. The luxury travel provider reports a growing demand from travellers for unique and boutique hotel experiences.
“While the majority of customers still opt for branded products, there has been a huge increase in demand for high end boutique and independent hotels, like Pretty Beach House in NSW, Jackalope in Victoria or Sequoia Lodge in South Australia with customers especially valuing the personal touches that high-end boutique properties are able to provide,” Schwab said.
Although pop-up hotels remain rare due to costs, Schwab says they can be highly successful when executed properly.
“To succeed, it requires a truly unique brand proposition and a powerful marketing partner to ensure that there is enough demand for the product,” he said.
“For Hotel Clicquot, everything clicked – an incredible brand and partnership meant that Luxury Escapes sold out of all its rooms in less than five minutes, an unprecedented result.”