Small Luxury Hotels of the World Ltd (SLH) has appointed experienced hospitality executive Martin Rinck to the Executive Board.

Rinck brings over 35 years’ global experience in the industry across strategy, operations, business development, P&L and brand management, and has held leadership positions at some of the world’s largest hospitality companies, including several senior roles at Hilton.

“Martin brings an incredible amount of experience that will be invaluable in helping to guide SLH forward,” said SLH Chairman, Shaun Leleu.

“We look forward to working closely with Martin and leveraging his wealth of international luxury hotel experience and track record of growing brands, developing digital platforms and nurturing communities.”

Most recently, Rinck was the EVP and Chief Brand Officer at Hilton, where he executed the portfolio strategy of 18 brands across 6500+ hotels globally, while also leading multiple ESG initiatives.

Prior to that, he led the Luxury and Lifestyle division at Hilton, leading a new growth strategy that led to the division becoming the fastest-growing luxury hotel company globally.

He also served as President for Hilton in Asia Pacific, successfully launching six new brands in the region.

Rinck is dedicated to making change in areas such as sustainability and education. Throughout his career, he has engaged with NGOs around the world and is involved with Room to Read, a non-profit that supports the education of girls in developing countries.

In his new role, Rinck will support the Shamoon’s family vision and growth plan for the business.

“It’s truly remarkable what the Shamoon family, alongside the Board and the team, have already accomplished by building a community of more than 520 independent and unique hotel experiences in more than 90 countries,” he said.

“And, I am incredibly honoured to have the opportunity to join the Executive Board and support the continued strategic growth of the company.”

SLH recently launched its Private Collection – a selection of 76 private villas and accommodations across 28 countries – and introduced 13 new members to its global portfolio.