TFE’s Adina Hotels has secured a two-year partnership with Hockey Australia which will see the brand become the exclusive accommodation partner for the sporting organisation.
The strategic partnership will see the hotel brand support the Kookaburras and Hockeyroos teams as they play competitively in Australia, New Zealand, Europe, and Asia, and the Adina logo will feature on the back of players’ uniforms.
Adina also becomes an official partner of the Australian Hockey Championships which spans U13, U15, U18, U21, Country Challenge, and Men’s and Women’s Masters.
“To partner with Adina Hotels, a highly recognisable and respected brand in the accommodation industry that is based in multiple destinations around the country, is a tremendous outcome for hockey in Australia,” said Hockey Australia CEO, David Pryles.
“As our world class national teams spend lengthy periods in locations whether on tour or in camp, having spacious, self-contained accommodation they can base themselves and feel comfortable in is vital which is something that Adina Hotels prides itself on.”
“An association with our national championships will also provide a plethora of benefits for our participating teams and their families and friends in having a trusted accommodation provider.”
Adina Hotels is currently present in Australia, New Zealand, Germany, Austria, Denmark, Hungary, and Singapore, and is set to enter Switzerland for the first time in February 2023.
TFE Hotels Chief Executive Officer, Antony Ritch, said the business is thrilled to support these elite teams on the world’s sporting stage.
“We are committed to bringing Australian style of hospitality to the world and supporting Australian talent,” he said.
“We couldn’t be prouder to literally back the Kookaburras and Hockeyroos in the lead up to the Commonwealth Games and beyond.”