Staywell Holdings Global Marketing Manager, Trent Pigram.

Staywell Holdings has welcomed Trent Pigram as its new Global Marketing Manager, tasked with improving the profile of the company’s accommodation brands including Park Regis, Prince Hotels and Resorts and Leisure Inn Plus.

Further responsibilities will include establishing strategic partnerships and digital performance for the company’s brand and property portfolio.

Pigram moves to his new role from Accor, where he played a fundamental role in developing the content and amplification strategies for Sofitel Sydney Darling Harbour. Alongside Accor, Pigram also brings marketing experience with Meriton to his new role. His career to date has already been recognised by the industry, having been nominated and shortlisted as a finalist in the ‘Rising Star’ category at the 2020 HM Awards.

StayWell Holdings’ Global Director of Revenue Generation, Fiona Godfrey, said she was pleased to welcome Trent to the StayWell team.

“His enthusiasm for the hotel industry is evident, and we are confident that his experience and drive will help StayWell to continue to achieve great things.”