Ascott Orchard Singapore

More than 77,000 apartments across 30 countries marketed under 14 of the The Ascott Limited’s family of brands have been brought together for the first time in one reservations platform launched by the serviced apartment group.

The new features more than 400 properties in 130 cities around the world, operated under brands including Préférence, Vertu, lyf, Harris, Fox, Yello, Fox Lite, The Crest Collection and POP! along with Quest Apartment Hotels, Citadines, Somerset and other global brands owned or invested in by The Ascott Limited.

The new portal also includes properties overseen by Tauzia Hotel Management, a leader in the Indonesian market into which Ascott purchased a majority stake in 2018.

The new site allows users to search properties participating in Ascott Star Rewards.

On the new platform, members of Ascott Star Rewards (ASR) can filter searches by properties participating in the loyalty program in order to maximise membership privileges. Members can book stays using points and redeem points for stays and other rewards. The content-rich platform includes destination guides and more than 70 ongoing promotions to further enrich a stay.

The Ascott Limited Managing Director, Brand and Marketing, Tan Bee Leng, said the new platform was a huge boost to the company’s digital transformation strategy.

“We look forward to reaping greater marketing synergies, onboarding new properties more easily and widening our online and loyalty offerings as we continue to grow our portfolio. [The] and ASR [brands] are two of our most important direct-to-customer touchpoints, set to strategically position Ascott to capture market share not only when travel rebounds, but also beyond.”