Luxury serviced apartment operator, Oakwood, has launched a new Mobile Bar service across its Asia-Pacific portfolio, describing the new service as an attempt to redefine the traditional Club Lounge concept.
The adoption of the Mobile Bar comes following a trial of the service at its Oakwood Premier AMTD Singapore which launched in late 2019. Following an “overwhelming response”, the brand will introduce the service at all properties in India, China, Indonesia, Japan and Singapore this year, with an expansion to its newest property in Melbourne and Cambodia in 2022.
The Oakwood Premier Mobile Bar makes rounds at each floor across the property each evening, offering nightcaps and exotic cocktails to guests to enjoy in the comfort of their apartments. In addition to drinks, the Mobile Bar also includes a selection of hot and cold savoury and sweet canapes and paired snacks, including local cheeses, chicken satay or snapper fillets.
Oakwood Chief Executive Officer, Dean Schreiber, said guest preferences have evolved in the new era of travel.
“In the spirit of continuous innovation and hospitality excellence, Oakwood has made the disruptive move to redefine traditional hotel’s club lounge experiences so that our valued guests can indulge in their favourite cocktails and canapés in the comfort and safety of their private sanctuary,” Schreiber said.
“Unique to Oakwood Premier branded properties, this hallmark service combines luxurious offerings of an executive club lounge with elevated guest experiences that our guests have come to expect, wherever they are in the world.
“We are excited about the launch of this industry-first initiative and will continue to push boundaries while providing highly personalised and engaging residential lifestyle experiences for our guests,” Schreiber added.