Experience Co CEO, John O’Sullivan, has been added to the Board of Directors for Tourism Tropical North Queensland as the organization looks to boost its international marketing nous.
O’Sullivan is a former Managing Director at Tourism Australia and brings extensive experience in tourism and sports where he held senior leadership roles with Fox Sports and Football Federation Australia.
“I am excited to have been invited on to the Board to share my experience and support the region,” O’Sullivan said of his new position.
“I look forward to learning further from the team and also helping to deliver great results as Australia continues to open up for business.”
Experience Co is heavily involved in the North Queensland region as the owner of several tour businesses including Dreamtime Dive and Snorkel, Reef Magic, Fitzroy Island Adventures, Big Cat Green Island, Calypso Reef Cruises, Daintree Tours and Skydive Australia.
TTNQ Chairman, Ken Chapman, welcomed O’Sullivan to the Board and said he would be an excellent addition and somebody who could add significant marketing expertise to its overall capacity.
“John heads a very large publicly-listed tourism business and has phenomenal marketing experience,” Chapman said.