Event Hospitality is continuing to grow its independent property portfolio, signing Victoria’s Yarra Valley Lodge to its distribution network, HM can reveal.
The 102-room property in the scenic Victorian countryside has linked with Event Hospitality’s established sales, marketing and distribution expertise. It will also join the group’s Priority Guest Rewards loyalty program. The hotel will be led by General Manager, Grant Fleet.
The resort’s country-style rooms open out onto a garden terrace or private balcony with views over landscaped gardens. Guests share the site with the Heritage Golf and Country Club and are close to numerous other golf courses, walking tracks and the plethora of wineries and attractions available in the Yarra Valley.
Guest facilities on-site include the Bella Restaurant and The Lodge Bar, which showcases locally grown produce and wines from local vineyards.
Yarra Valley Lodge joins a growing network of independent properties being promoted as part of the Event Hospitality stable, alongside its defined Rydges, QT and Atura properties. Other hotels to join the network in recent months include Adelaide’s Oval Hotel and Sydney’s Tank Stream Hotel.
Event Hospitality Director of Hotels and Resorts, Norman Arundel, said the partnership with Yarra Valley Lodge heralds a new era for the property and that the team was looking forward to establishing strong links and delivering quality service.
“While the property will maintain its reputable brand, we will manage the day to day operations and drive marketing, sales, distribution and loyalty to achieve the strongest possible results,” he said.
“Despite the challenges the tourism and hospitality industry has faced over the last year, we see huge opportunity in the domestic market and believe Yarra Valley Lodge is well positioned to take advantage of this. As such we will take a truly local approach celebrating the lodge’s spectacular locale, the region’s quality produce and fine wines and shining a light on the incredible experiences available in the Yarra Valley.”