Accor has rolled out a suite of special offers at its Australian hotels in support of Tourism Australia’s rebooted AUD$7 million ‘Holiday Here This Year’ campaign with a multi-million dollar campaign of its own.
The company’s ‘Take Two’ campaign encourages Australians to make up for their year of missed holidays and celebrations and venture out to enjoy the beauty of Australia and to re-live the experiences they have missed close to home.
WATCH: Accor’s ‘Take Two’ television commercial
Tourism Australia and all major state tourism bodies have backed the push in a united front for domestic visitation. It’s also the first time Accor has partnered with Tourism Australia on a major joint marketing blitz.
The ‘Take Two’ push runs until 31 January 2021 and will showcase heavily discounted rates at Accor properties around the country, starting from $95 per night in some places. This will be backed by television, digital, social and video advertising content and opportunities for ALL – Accor Live Limitless members to win prize packages each month.
Accor Pacific CEO, Simon McGrath, said Australians are more than ready for a ‘Take Two’ on 2020 and to enjoy the best the country has to offer within current border limitations.
“With this campaign, we hope to inspire travellers to go on the holidays they’ve been dreaming of and to reunite with their families and friends,” he said.
“We’re delighted to be able to host travellers as they explore the world-leading holiday experiences that we have right on our doorstep.”