The ARMA Revenue Management Summit still found time for a social chat.
The ARMA Revenue Management Summit still found time for a social chat.

The Australian Revenue Management Association (ARMA) has declared its recent 2020 Summit as an “overwhelming success” after the COVID-19 pandemic forced the event to migrate to a virtual delivery for the first time.

The 2020 Revenue Management Summit, titled ‘CTRL+SHIFT’, took place from 29-30 July and saw delegate numbers maintained from the previous year’s in-person showcase in Melbourne, backed by a number of guests tuning in from international markets. The event was supported by the Accommodation Association, Caravan & Camping Industry NSW, Torrens University Australia and Tourism Accommodation Australia.

A program of informative sessions over the two days included a total of 50 different speakers, 12 interactive workshops and 12 ‘genius-zone’ sessions including a social chat forum and a ‘click and connect’ showcase, allowing access to supporting partners.

Speakers included Australian Tourism Industry Commission Executive Director, Simon Westaway and Origin World Labs Chief Data Scientist, Robert Hernandez. Delegates also enjoyed an expert pricing workshop conducted by Jason Carley from Simon-Kucher & Partners, while a keynote session from Link-Up International CEO, Paul Burgess, helped delegates unlock their four-digit success code to consistently perform at their best.

For those who missed it, material from the Summit can be accessed for 60 days following the event. CLICK HERE to purchase access.

ARMA says it is planning on resuming its in-person Summit in 2021 pending the ongoing national action against the COVID pandemic. The 2021 Summit is tentatively scheduled to take place in Melbourne in August 2021.