Inner-city Melbourne suburb Collingwood will become the first Australian home of The Ascott Limited’s hybrid co-living short-stay apartment brand ‘Lyf’, with a mixed-use development due to open in 2022.
Located on Oxford Street, the new Lyf Collingwood Melbourne will offer 105 apartments, ranging from ‘One of a Kind’ and ‘Lyf Style’ studios to ‘All Together’ multi-bedroom apartments. The property will feature a range of social facilities including the ‘Bond’ social kitchen, the ‘Wash and Hang’ laundromat, ‘Burn’ fitness centre and ‘Connect’ co-working space along with a lounge zone and alfresco dining area.
The central theme behind the Lyf brand is one of interaction, aimed at millennials and offering a curated line-up of social programs designed to foster lifestyle, work and recreation. The brand and its guests will be highly active on social media, utilising the ‘lyfgoeslocal’ hashtag to bring guests together to continue and expand on newfound connections.
In addition to Melbourne, the latest network rollout will see Ascott open new Lyf branded properties in Manila, Beijing, Hangzhou, Shanghai and Xi’an. The new additions will take the brand’s global collection to 14 locations.
The Ascott Limited Chief Executive Officer, Kevin Goh, said the company’s guests enjoyed a space where they could both live and work.
“Lyf is a hybrid lodging solution that combines the best of serviced residences, hotels and co-living apartments. It is designed for guests on long stay with the flexibility to take in short stay.”
“Lyf apartments can be easily adapted into private work suites with flexible tenures,” added Ascott’s head of Lyf brand, Joel Oei.
“Lyf’s well-designed and colourful apartments provide a conducive and creative environment for work, while its spacious work and meeting areas coupled with amenities such as smart screens and high-speed WiFi can further aid productivity.”