Rooms at the new JW Marriott Gold Coast will include natural tones, timbers and stonework.
Rooms at the new JW Marriott Gold Coast will include natural tones, timbers and stonework.

Major renovations currently underway at Surfers Paradise Marriott on the Gold Coast will see the property rebranded as JW Marriott Gold Coast Resort & Spa – a move which brings the luxury label to Australia for the first time, HM can exclusively reveal.

Every corner of the Surfers Paradise resort is being upgraded in a $35 million top-to-toe project, which will position the property to capitalise on the growing luxury market in Australia.

Marriott International has engaged the 223-room resort’s original architects and designers, DBI Design, to reimagine the property to a higher standard of luxury.

The hotel will retain its tropical feel including its highly popular fish population.

Works will see the resort’s public spaces refined and modernised with the tropical gardens retained. New-look guest rooms have been upgraded with toned, natural timbers and locally-sourced stone, with guests now able to open up bathrooms to the bedrooms.

Marriott International Area Vice President, Australia, New Zealand and Pacific, Sean Hunt, said he was excited to announce the brand’s debut in the local market.

“The opening will signal the continued expansion of our luxury footprint in Australia as we continue to see strong demand within the luxury travel segment here,” Hunt said.

“The JW Marriott brand, with its distinctive luxury philosophy, will resonate with these travellers, who seek exceptional, thoughtfully-crafted services and experiences.”

Marriott International Area Vice President Australia, New Zealand and Pacific, Sean Hunt.

Significant changes will be made to the hotel’s food and beverage scene, with the hotel to revamp and modernise the offerings at its existing Japanese teppanyaki restaurant, Misono. The venue will incorporate new dining experiences including an Izakaya tea room and sushi bar. A Japanese whiskey bar with an outdoor terrace will also join the F&B line-up.

Additionally, Chapter & Verse will become a hybrid indoor-outdoor lounge and cocktail bar designed to connect the property with its lagoons and swimming pools. An extensive refresh will also be carried out on the resort’s main restaurant, Citrique, which will see the introduction of a separate JW Marketplace café and in-house provedore serving ground coffee and grab-and-go style bites.