Budget and backpacker accommodation brand, Jucy Snooze, has joined the Event Hospitality & Entertainment Limited stable following the acquisition of a 50% stake in the company.
The move sees Jucy Snooze join brands including Rydges, QT Hotels and Atura and brings Event Hospitality into the backpacker space via a brand known for its pod-style micro accommodation popular with young and budget-conscious travellers. In addition to the dorm-style pod rooms, the brand also offers private ensuite rooms, family rooms and shared accommodation for smaller groups.
Jucy Snooze is currently active in two New Zealand cities – Queenstown and Christchurch – with a third property due to open later this year in Auckland. The 50% stake purchase by Event Hospitality will allow for an acceleration in the brand’s growth, including the rollout of new properties in other New Zealand cities as well as expansion into Australia.
The brand’s signature pods were customed designed to incorporate features young travellers were seeking, based on research and focus groups. Each pod includes a USB charging port, secure luggage storage space, power supply, individual lighting, temperature control, linen including a privacy screen and WiFi connectivity. Properties offer guests access to a restaurant and bar as well as communal areas for guests to mingle and socialise.
Event Hospitality CEO, Jane Hastings, said the company was excited to bring the Jucy Snooze brand under its umbrella and help to facilitate its expansion.
“This new partnership places EVENT at the forefront of the budget accommodation market segment, and together we will work closely to expand and grow the brand throughout Australasia and other parts of the world, utilising our expertise and relationships.”
“The EVENT team brings significant experience in hotel development, operations, procurement, and food and beverage, as well as expertise to expand across Australia and beyond with their desire for growth,” added Jucy Snooze CEO, Tim Alpe.