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Accor joins forces with Visa for new ALL credit card

Accor CEO Sebastien Bazin.

Members of Accor’s burgeoning ALL – Accor Live Limitless loyalty program will be able to earn points from everyday purchases once approved the new ALL Visa card following the signing of a global partnership between the two organisations.

The global partnership, announced today, will see the ALL Visa Card made available in all markets worldwide, with a wider range of loyalty rewards available, based on customer preferences and purchasing habits. Guests will be able to earn bonus points when using the card on stays at any of Accor’s 39 hotel brands and more than 5,000 hotels in 110 destinations globally.

Accor Chairman and CEO, Sebastien Bazin, said partnering with Visa on the co-branded credit card would be a huge boost to the company.

“This new initiative will provide unmatched benefits to our members and reinforce the success of our ALL loyalty program by increasing our member base driving additional engagement and giving each member incentives to stay with us more frequently and easily.

Accor headquarters in Paris.

“The development of ALL is a major milestone for us, and in Visa we are very pleased to have found a partner which shares our passion for delivering everyday rewards and recognition.”

Following its launch last year, the membership of Accor Live Limitless has swelled to more than 64 million members worldwide, with the new credit card designed to provide members with more opportunities to earn points and enjoy more free hotel stays. The credit card will also allow Accor to engage with its member base in new, digital ways via new benefits and mobile-first experiences.

Visa Chairman and CEO, Al Kelly, said today’s digitally-savvy consumers expect rewards tailored to their needs along with new, unique experiences.

“I am extremely excited about the power of Accor’s expertise in hospitality coming together with Visa’s global network and digital capabilities. This combination will translate into attractive loyalty and payment products that will be at the forefront of the hospitality market.”

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