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Crowne Plaza Adelaide reaches ‘top out’ milestone

Crowne Plaza Adelaide will spearhead a new era and brand hallmarks in Australia once open in 2020.

Adelaide’s skyline has a new guardian after the construction of the city’s Frome Central development reached its critical ‘topping out’ stage yesterday in the presence of construction executives and Adelaide Lord Mayor Sandy Verschoor.

The $150 million project by The Kyren Group in Adelaide’s East End is now the South Australian capital’s tallest building and will soon become home to Crowne Plaza Adelaide when it opens in the first half of 2020. The hotel sits next door to Lot Fourteen – Adelaide’s hub of innovation, technology and ideas.

The hotel will offer 329 rooms and suites from floors 3-20, each offering floor-to-ceiling windows. Rooms have been designed in line with the IHG brand’s global ‘Future of Crowne Plaza’ initiative which emphasises flexibility and separation of business and leisure, with dedicated areas for both set aside in rooms and public areas.

Guests will utilise a porte-cochère entrance at street level before taking an elevator to a 10th floor Skydeck for check-in at the new hybrid co-working Plaza Workspace, where access to free WiFi and wireless device charging will be available. Additional facilities for in-house guests will include a Skydeck swimming pool area, restaurant, bar and fitness centre.

Crowne Plaza Adelaide General Manager, Sarah Goldfinch, said the property will also offer 450 square metres of conference and event space for the city’s corporate and MICE market.

“Plaza Workspace is an entirely new take on the traditional hotel lobby space, offering inspiring surroundings where hotel guests and locals can feel comfortable to do some work, enjoy a coffee over a business meeting or socialise with friends.

“The recruitment of management roles is almost complete, and we will be embarking on a large employment drive in the coming months to ensure the remaining required staff are recruited, trained and ready to impress – as much as the views!”

Residential apartments will make up the remainder of the new Kyren Group tower, while retail and dining opportunities have been snapped up on the ground and mezzanine levels.

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