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Accor to expand Peppers and Sebel in Melbourne

An isolated rendering of the future Peppers Richmond.

Prominent Melbourne development firm, Amber Property Group, will enter the accommodation industry for the first time under the guidance of Accor, which has been signed to oversee the management of two new hotels in the Victorian capital.

Owned by the well-known Brady Family of Geoff and Rachael Brady, along with Amber Property Group Director, Jevan Clay, the Amber hotel portfolio will begin with Peppers Melbourne Richmond – the third Peppers label in the city – and the Sebel Melbourne Ringwood serviced apartment complex in the eastern suburbs.

“Together, we bring our experience in hospitality and restaurants as we enter the hotel scene, and create two stunning landmark developments,” said Clay and Rachael Brady.

The 83-room Peppers Melbourne Richmond will be the third Peppers in the Victorian capital after Docklands and Shadow Play by Peppers in the city’s southern edge. Located on the historic Bridge Street, the hotel will offer guests a restaurant, bar and fitness centre around 1km from the Melbourne Cricket Ground and the newly upgraded Epworth Hospital.

Sebel Melbourne Ringwood will consist of 103 apartments across a seven-storey development. Amongst the offering will be 48 studio apartments, 48 one-bedroom apartments and seven with two bedrooms. Guest facilities will include a fitness centre, two meeting rooms, restaurant and lobby bar / café.

“This major dual hotel announcement shows Amber Property Group’s enthusiasm as owners entering the hotel scene, and they don’t do anything by halves. Accor has jumped at the opportunity to partner with Geoff and Rachael Brady and Jevan Clay on this exciting new venture, with not just one, but two new-build hotels in Melbourne,” said Accor Chief Operating Officer Pacific, Simon McGrath.

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