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Best Western to hit the airwaves at 2019 conference

Adrian Easdown, host of the ‘That Bad Review’ podcast.

Popular podcaster and accommodation/hospitality industry expert, Adrian Easdown, will be producing his next episode on-site at the 2019 Best Western Hotels and Resorts conference in Noosa, the company announced this week.

Easdown’s podcast, entitled ‘That Bad Review’ looks at pertinent issues in the accommodation industry each week and discusses topics and market trends with leaders from across the tourism and hospitality industry. To date, more than 70 episodes have been published, with listeners tuning in from 40 countries around the world.

Graham Perry, Managing Director of Best Western Hotels and Resorts Australasia, said the company was pleased to be partnering with Easdown as the podcast engages with new channels that speak to modern consumers.

“The conversational nature of podcasting has meant it’s a compelling medium that has cut through because it fits seamlessly into our busy lives.

“We’re delighted to be sharing our insights and understanding of hospitality and the world of hotels with Adrian and his listeners.”

Speaking of the opportunity, Easdown added that his involvement in the Best Western conference will help to get important conversations started with insights from a global company and “also offers an opportunity to keep these important conversations going post-convention.”

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