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Comfort Hotels’ global rebrand ready to hit Australia

Comfort Inn & Suites Riverland in Barmera, SA has adopted the new Comfort logo.

Choice Hotels Asia-Pac has identified six Comfort-branded properties around Australia which will be the first in this region to adopt the wider company’s global Comfort rebrand.

Announced recently, the rebrand spearheaded by the company’s US headquarters will bring all Comfort iterations under one banner group-wide, including Comfort Inn, Comfort Suites and Comfort Inn and Suites. A new logo will complement the refresh, part of a multi-year transformation of all Comfort properties worldwide. In the Asia-Pacific region, the rebrand will be rolled out network-wide over 12 months.

The six properties taking on the upgraded logo and brand identity are situated in NSW, South Australia and Tasmania and include Comfort Hotel Olde Tudor in Prospect, TAS; Comfort Hotel Foreshore in Lauderdale, TAS; Comfort Hotel Bayside in St Helens, TAS; Comfort Inn Flinders on Main in Port Pirie, SA; Comfort Inn and Suites Riverland in Barmera, SA and Comfort Hotel Sydney City, NSW.

Choice Hotels Asia-Pac CEO, Trent Fraser, said the group was excited to confirm the six new signings as key components under its growth objectives for 2019.

“These new additions to our hotel portfolio will reveal the new-look, contemporary Comfort brand identity that Choice Hotels has launched internationally and represents our business’ continued investment in the brand and our commitment to offering guests an elevated experience when they visit a Comfort hotel”.

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