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Wyndham Vacation Clubs enters Japanese market

Sundance Resort Club in Onjuku, Japan, site of the surfing competition at the 2020 Olympics.

The acquisition of Resort Frontier Co Ltd – parent firm of Sundance Resort Club – by Wyndham Vacation Clubs has opened the door for the company to boost its Asia Pacific portfolio to 52 properties and establish its maiden resort presence in Japan.

Following the acquisition, Wyndham Vacation Clubs now manages 69 properties, with the additional 17 located in Europe and Hawaii.

Sundance Resort Club has over 11,000 members and properties in 16 resort destinations across Japan. The agreement will see Wyndham Vacation Clubs Asia Pacific manage the resort portfolio and the operations of Sundance Resort Club, as well as purchasing all unsold inventory.

All 16 resorts are within a two-hour train ride from Tokyo and can be found near local tourist hotspots such as Mount Fuji, Yuzawa ski fields, Azul Kogen hot springs and the Onjuku beach destination, which will host the debut of surfing as a new sport in next year’s Tokyo summer Olympic Games.

Wyndham Vacation Clubs President and Managing Director International Operations, Barry Robinson, said the company was pleased to be expanding its operations across Asia through its new Japanese acquisition.

“This complements the steady growth of Wyndham Vacation Clubs in the region, specifically Club Wyndham Asia and Club Wyndham South Pacific by adding 16 more locations across our portfolio of resorts. We look forward to building upon the achievements of Resort Frontier Co. Ltd and Sundance Resort Club.”

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