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Gold Coast in the crosshairs for Outrigger’s Oz return

Outrigger Hospitality Group EVP and Chief Marketing Officer, Sean Dee.

Outrigger Hospitality Group has outlined Surfers Paradise and the Gold Coast as its key target destination for a return to Australian shores in a resort management capacity.

Armed with new investment capital from KSL Capital, which bought the company in late-2016, Outrigger EVP and Chief Marketing Officer, Sean Dee, said the company was known for its beach destinations and that the glitter strip was the area where the company was most focused.

“The Gold Coast makes a tonne of sense. We’ve been there before. We know the area. We’ve had success there,” Dee said late last week at the 2019 Outrigger Global Showcase in Sydney. The 21-strong delegation representing Outrigger’s global portfolio included hotel management and team members from head office as the company met with travel agents and industry media.

“The good news about Australia is that most of the opportunities are on the beach and that’s where we’re focused. Our ambition is to be the premier beach resort brand in the world so whatever we add to the portfolio, we want to do that under the Outrigger Hospitality Group brand.”

Dee told HM that KSL Capital had the ambition to grow more aggressively than the previous owners and had already taken steps to do so in the luxury lodges sector, referring to KSL’s recent stake and real estate purchase on behalf of Baillie Lodges.

“This is a marker we know well and have a strong presence in. I don’t think the market has changed. I think we have a bigger appetite for growth now with KSL Capital.”

KSL has also invested heavily in existing Outrigger properties and has just spent US$35 million in a full renovation of the Waikiki Beachcomber by Outrigger in Hawaii.

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