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Exclusive video: Accor to expand Aussie brand Tribe to 150 cities globally

Midscale lifestyle brand TRIBE is set for a major development push around the world

By James Wilkinson at IHIF in Berlin

Accor is set to take Perth-born Tribe Hotels to 150 destinations globally, with the brand set to be a key pillar for the chain in the booming lifestyle segment.

Speaking exclusively to HM and sister publication Wayfarer at the 2019 International Hotel Investment Forum (IHIF) in Berlin today, Accor’s Chief Development Officer, Gaurav Bhushan, said London would be the first international location for the brand.

He also revealed there were 50 deals currently being discussed globally and it was expected that Tribe hotels would open global gateway cities such as Paris, London, Singapore, Dubai and Bangkok.

Bushan said 10 openings are already scheduled to take place by 2022 in Europe and Asia Pacific, totalling more than 1,700 rooms, and Tribe hotels would be “in 150 international destinations by 2030”.

Tribe was founded by Mark Peters and the first hotel opened in Perth in May 2017 under management by Mantra Group. Hallmarks of the brand are smart design and user-friendliness, stylish rooms and public spaces and quality food and beverage at an affordable price.

Rooms are space-efficient in design, with guests able to make use of under-bed storage, Nespresso coffee machines and T2 tea in place of a mini-bar and a central grab-and-go station loaded with snacks and packaged meals for the busy professional or holidaymaker. Hotels also feature bicycle rental services, a fitness centre and co-working centres.

To view the interview with Bhushan, click on the image below.

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