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ARMA launches online revenue management qualification

The new ARMA qualification is delivered 100% online and is highly flexible.

Student intakes will begin in February 2019 for a brand new tourism industry qualification focused on hotel revenue management, Torrens University Australia has announced.

Conducted in partnership with the Australian Revenue Management Association (ARMA), the fully recognised qualification will be delivered 100% online and is aimed at industry professionals of all experience levels eager to develop their skills in the important industry sector.

Graduates will receive a Certificate in Revenue Management, which will be recognised above an undergraduate and can be applied as credit subjects towards a Masters degree or a variety of other courses. For employers, ARMA said businesses will see profit improvements by investing in staff to take the course and learn essential skills for significant mutual benefit.

For Australia-based students, others eligible and for employers of staff undertaking the course, the federal government’s FEE HELP program will be available to subsidise study costs.

The new ARMA qualification can be taken by existing or future hotel industry personnel.

ARMA Director Melissa Kalan expressed her delight at having linked with Torrens University to develop the Graduate Certificate in Revenue Management.

“This partnership between academia and industry specialists has led to the development of a robust, relevant and adaptive program that reflects current developments in this discipline.

“Revenue managers play a vital role in improving the bottom-line in any industry which offers a product with a limited lifespan – in particular, the accommodation, cruise and airline industries. The development of a formal qualification for the accommodation industry fills a much-needed gap, highlighting the importance of RM as a critical commercial business function,” Kalan added.

Torrens University Australia General Manager Hospitality, Jerome Casteigt, said the institute was proud to partner with ARMA and was looking forward to delivering the course to a new generation of hospitality professionals.

“Our main objective at Torrens is to design and teach courses that will take graduates further in the modern workplace, arming them with industry-recognised skills with a global edge.

“The industry is growing at a rapid pace, and expertise in revenue management demands highly qualified and specialised individuals who can make a difference.”

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