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Hyatt thinks small in new loyalty program bonus

Hyatt has added a collection of independent hotels for its loyal customers to book.

World of Hyatt members will soon be granted access to a wider range of luxury hotels as part of their loyalty club membership after Hyatt Hotels joined forces with the Small Luxury Hotels of the World (SLH) collection.

The tie-up gives Hyatt’s base of loyal customers the ability to book the worldwide portfolio of independently-owned hotels. World of Hyatt members will be able to earn and redeem points through bookings of SLH properties when booked through regular Hyatt channels.

Small Luxury Hotels of the World offers properties are dotted in some of the world’s most idyllic locations and are an incredibly diverse collection. Ranging from design-centric properties to wellness houses in quiet corners of big cities through to country manors to scenic beach resorts. At this stage, the Hyatt collaboration offers joint booking rights only to World of Hyatt members, not to members of the SLH ‘INVITED’ loyalty program.

Hyatt President and CEO Mark Hoplamazian described the new loyalty booking synergy as another reason how the company listens to its loyal customers.

“SLH’s high-end collection of boutique hotel experiences means our members will soon be able to earn and redeem World of Hyatt points in more places, including many new locations in Europe and Asia.”

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