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MGallery by Sofitel sets sights on female business travellers with new iniative

Seventy-three percent of women travelling for business often forget to pack an essential item and don’t realise they’ve left it behind until they get to the hotel, according to a new global study by MGallery by Sofitel.

The study, which was conducted in partnership with global marketing research company IPSOS, also found that women wanted quality hairdryers and good bathroom lighting when staying at a hotel, prompting MGallrey hotels in the Pacific to now have these amenities available.

As a result, the luxury hotel label has launched Inspired by Her, a hospitality program designed specifically to meet the needs of women.

Female travellers staying at any MGallery Hotel will now be given access to ’emergency kits’ which include  complimentary beauty items, makeup remover, nail polish remover, hair ties and pins, moisturizer, sunscreen, stockings and more.

The ’emergency kit’.

“Over 80 per cent of guests in our MGallery by Sofitel hotels in Australia are female, so it was important for us to bring in feminine touches to enrich the guest experience, and the Inspired by Her program certainly does that,” commented AccorHotels’, Vice President of Marketing, Communications and Guest Relations, Bridie Commerford.

“Having listened to what women want, we are extremely proud to be launching the Inspired by Her program across our network. 8 out of 10 men surveyed also told us that they were supportive of a female orientated hospitality program.

“Through the emergency kits, wellbeing experiences and food and beverage offerings, we hope Inspired by Her will ensure our guests feel welcome”.

As part of the Inspired by Her program, MGallery hotels in Australia have also added light and healthy menu items in restaurants and a number of dishes have been created specifically around inspiring females.

Signature cocktails have also been created ‘with her in mind’ with floral creations, Champagne and muddled fruit a feature. An elegant tea pot service has also been created for guests. On request, a staff member will deliver a specially brewed pot of tea to the room.

Other key insights from the global survey found that wellbeing experiences tops the list of ‘Memorable Moments’ women want to have, while the top 5 feminine touch items women like in a hotel are fresh flowers, fragrance, quality bedding and materials, and attention to service detail.

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