In its hometown of Phoenix, Arizona, Best Western® Hotels & Resorts recently celebrated its 70th birthday year at its annual convention. The brand’s evolution has been more significant than ever in 2016, with the launch of a reimagined brand identity to help clarify its exceptional offerings and broaden the appeal with a contemporary, energetic and relevant look.


In Australasia, Best Western is in the middle of a new campaign – ‘It’s Not Just a Hotel’ – to celebrate its reinvention and recent re-branding. The campaign aims to generate engagement with guests around the variety of products and experiences Best Western offers, having also appointed online influencer Lauren Thomas (@thesoultravelgirl) as its brand ambassador for the campaign.

After almost ten years of refining an industry-leading quality assurance program and introducing new product into the market, the time has come to get the word out about the chain’s network of high-quality hotels and resorts.


Once known for its roadside motels, Best Western continues to evolve its strict minimum standards and now boasts a modern portfolio of 150 properties across Australia, New Zealand the South Pacific with uniformly high standards and a customer-focused approach.

The customer-first philosophy is highlighted by Best Western’s commitment to free high-speed internet at every property, which has been a big hit with guests.

Healthy breakfasts are also standard fare at every hotel, while Best Western’s revamped loyalty program makes it easy to earn and redeem rewards.


Branding has been tweaked with sharp new logos and signage, while there are six brands instead of just one (Best Western Premier, Best Western Plus and Best Western, GLō, Executive Residency and BW Premier Collection) for enhanced product differentiation.

To learn more about Best Western’s rebrand and to WIN one of eight weekends for two, visit before 19 November.


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