Hamilton Island Race Week yacht fashion - EDITED

Net-A-Porter.Com, the world’s premier online luxury fashion retailer, and Mr Porter.Com, the online retail destination for men’s style, are proud to announce a partnership with Audi Hamilton Island Race Week 2014.

Audi Hamilton Island Race Week is the largest, international offshore regatta in the Southern Hemisphere and has evolved over the past three decades to include on-water racing paired with off-water events that boast exclusive fashion, fine cuisine, flowing champagne and celebrity guests.

During the week-long event which runs from 16-23 August, Net-A-Porter will host a private style suite on-site for guests as well as present a fashion show of its premium designer offering on the Thursday evening at the multi-award-winning qualia resort.

Net-A-Porter’s Global Head of Personal Shopping Lupe Puerta will attend the event and be available for personal style consultation via the style suite. Lupe, who is responsible for delivering unparalleled customer service to Net-A-Porter’s most elite clients, will offer Audi Hamilton Island Race Week guests her insight on key trends, style advice and share with them an edited selection of looks from the world’s top fashion brands.

Mr Porter will partner with the annual Charles Heidsieck Champagne Lunch, which takes place on the lay day of the regatta, and is one of the most popular events on the Audi Hamilton Island Race Week calendar. Mr Porter will treat all 250 guests with tailored gift packs over the four-course lunch created by qualia Executive Chef Alastair Waddell.

Nicky Tindill, Brand and Events Manager, Hamilton Island, says: “We are thrilled to be partnering with Net-A-Porter.Com and Mr Porter.Com of The Net-A-Porter Group. Audi Hamilton Island Race Week is a powerful platform that allows us to showcase global brand presence and local market relevance. There’s a natural synergy and audience between the brands and we are looking forward to working with The Net-A-Porter Group on delivering style updates in the lead up to and during the week, sharing Audi Hamilton Island Race Week with their global social media audience, as well as showcasing the most must-have, lust-have designers in the world.”

Alison Loehnis, President, Net-A-Porter, says: “Audi Hamilton Island Race week is a momentous occasion and unique time of celebration for many of our Australian customers, and where they like to go, we like to go. We’re particularly thrilled to be a part of race week off the heels of Net-A-Porter’s recent groundbreaking activewear launch and the style suite and fashion show will not only highlight our incredible brands and extensive categories but also bridge our Australian customer’s lifestyle from performance to play.”

Ian Tansley, Managing Director, Mr Porter, says: “We are excited to partner with this year’s Audi Hamilton Island Race Week as we continue to build dynamic experiences between our Australian customer and Mr Porter. We are thrilled to be offering the best in product and content that speaks to all aspects of our customer’s lifestyle including sports and performance wear.”

James Wilkinson

Editor-In-Chief, Hotel Management