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Aloft makes South East Asian debut with Bangkok opening

The lobby of Aloft Bangkok Sukhumvit 11

BY JAMES WILKINSON IN BANGKOK

Starwood’s first Aloft hotel in South East Asia is celebrating its official debut in Bangkok, Thailand, tonight (Feb 3) with a glittering opening party being attended by dignitaries, media and company executives.

The 296-room Aloft Bangkok – Sukhumvit 11is considered to be one of Starwood’s benchmark Aloft hotels in the world and offers all of the hallmarks the W-inspired brand is becoming well-known for, including loft-style nine-foot ceilings,  free WiFi, signature Aloft beds, oversized showerheads, plug-and-play connectivity stations and 42-inch LCD high definition televisions.

“We’re excited to introduce the Aloft experience to sophisticated travellers coming to Bangkok,” says Australian expatriate General Manager of Aloft Bangkok – Sukhumvit 11, Brendan Daly.

“The Aloft concept is a perfect fit for Bangkok’s Sukhumvit district – it’s fresh, stylish, urban and tech-forward.

“We are providing the perfect space for travellers to meet and connect on their adventures,” he says.

Aloft Bangkok Sukhumvit 11

Aloft Bangkok – Sukhumvit 11 also features a bar and lounge, café, full-service gymnasium, an outdoor swimming pool and 256-square-metres of meetings space.

“The debut of Aloft in Bangkok underscores the strength of the Starwood network and the power of the Aloft brand,” says, Starwood’s Senior Vice President of Speciality Select Brands, Brian McGuinness.

“Aloft’s emphasis on high design combined with its tech-savvy features and social atmosphere translates globally and is attracting a growing group of loyal travellers. Aloft’s international expansion so early in the brand’s life cycle is unprecedented.”

HM is exclusively covering the Aloft Bangkok Sukhumvit 11 opening and for video interviews with Brendan Daly, Brian McGuinness and the Aloft brand team, visit www.hotelmanagement.com.au next week.

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