Emporium's new Southpoint hotel in Brisbane


Hip design, the latest in-room technology and personalised service will be the starring elements of the Emporium Hotels Group’s new 180-room Southpoint, Brisbane hotel, which is set to start construction this month.

Speaking exclusively to HM, Emporium Hotels Group’s General Manager Peter Savoff said the eagerly-awaited second accommodation property from the Anthony John Group might be twice the size of the original Fortitude Valley hotel, but that doesn’t mean it will simply be bigger and better.

“From the outset, it is the intention of the owners that no two Emporium Hotels shall be the same,” he said. “Rather, the Group will become known for is eclectic interior design concepts, presented in a cocoon of luxury that will become the brand’s signature.

“Most importantly, if we can emulate the service culture that has made our first Emporium Hotel so highly regarded, then ongoing success is assured,” he said.

The project was given the green light to proceed in late December after anchor commercial tenant Suncorp agreed to take a large portion of office space on the Grey Street, South Bank site.

An artists' impression of the new Emporium Hotel

“We are now ready to expand and grow the Emporium brand and the recent announcement of the Anthony John Group’s Southpoint Project now confirms our next luxury hotel as part of Brisbane’s latest, multi-faceted property development,” Savoff said.

“The Emporium Hotel at Southpoint will be a most welcome addition to the undersupplied Brisbane hotel scene.

“We are confident that hotel trading in this region will remain strong and as Brisbane’s South Bank has developed into one of Australia’s leading business, cultural and leisure precincts, the new hotel will be perfectly positioned to service the anticipated increase in demand for accommodation,” he said.

While the Emporium Hotels Group is being tight-lipped about the exact design and room details, Savoff said it would be a “knock out” from a design perspective.

“With approximately 180 oversize guest suites, the Emporium at Southpoint will be nearly twice as large as our first property in Fortitude Valley.

“The concept is definitely to be another design hotel, featuring unique interiors and the latest in-room technology,” he said. “From the moment guests step into the lobby they will feel a sense of ‘arrival’ and then continue to this experience this sensation while utilizing all the exciting venues throughout the hotel.

“The new hotel complex will include state-of-the-art conference facilities and a massive roof top pool and recreation deck with incredible views over the Southbank Parklands, Brisbane River and the CBD skyline.

“A day spa and fully equipped gym will also be available for guests, as well as a choice of several themed restaurants and bars,” Savoff said.

The new Emporium Hotel will join Mantra and Rydges in the evolving South Bank precinct – one that continues to evolve with the addition of new bars and restaurants including Stokehouse and Popollo on the waterfront.

James Wilkinson

Editor-In-Chief, Hotel Management