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Europcar launches new loyalty program

Audi A3

Europcar has launched its unique new loyalty program, ‘Privilege’, in Australia, which leverages the company’s global alliances to offer frequent renters a world of rewards and benefits.

Privilege program members will be rewarded for their rentals at Europcar locations anywhere in the world. Europcar provide Privilege members with three levels of benefits: Privilege Club; Privilege Executive; and Privilege Elite, all designed to reward loyal and frequent customers.

All members to Privilege will save on time and money, receiving international discounts on leisure rentals, express pick-up service, rental upgrades, preferential services including guaranteed reservation, simplified rental processes, plus ten percent off the best, unrestricted weekend rates at Accor hotels.

Ron Santiago, Managing Director of Europcar Australia and New Zealand said Privilege was an exciting and innovative program that would differentiate Europcar and set a new benchmark for customer travel loyalty schemes.

“The idea behind Privilege is very simple,” he said. “The more a customer rents, the more they get.

“With Privilege, we want to thank all of our customers for their loyalty and the trust they place in us every day, throughout our network in Australia and also worldwide.

“Through the ‘get more by renting more’ principle, the program offers our customers the best quality service while thanking them each time they rent with Europcar,” Santiago said.

The Privilege program replaces Europcar’s popular Ready Rewards program and Santiago said existing Europcar Ready Reward members would be invited to join the new program and the rentals they have completed as a Ready member would be taken into account and go towards their Privilege tiering level.

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