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Reviving Aloha at Mauna Lani Bay

BY RODERICK EIME IN HAWAI’I

For many decades, the true meaning of Hawai’ian, ‘Aloha’ has been lost to commercial usage and trite tourist parlance, being used to brand everything from t-shirts to canned fruit. But in recent years, the Polynesian people of Hawai’i have sought to restore the genuine essence of this ancient term to its proper status.