This Easter has been the first holiday season since the pandemic started over two years ago where all states haven’t been disrupted by border closures or lockdowns. And it seems that Australians have taken advantage with data from Roy Morgan and the Australian Retailers Association (ARA) taken prior to Easter predicting that Australians would spend $7.1 billion on Easter vacations.
Previously with Australians being forced to stay at home, they’ve been upgrading their home entertainment systems and now that they’re travelling again, they’re expecting the same kind of technology in their hotel room as they get at home.
“The Business iQ from Foxtel is an advanced entertainment and technology platform that instantly upgrades the entertainment offering in your hotel rooms,” Scott Wiedemann, Foxtel’s National Manager for Accommodation explains.
“You can now truly give your guests a better than home experience. They have the option to watch live television, watch on demand programmes from our extensive content library or they can cast their own streaming apps to the TV from their mobile device.”
With Business iQ, guests can access over 90 channels of live sport, entertainment, movies and documentaries. The on demand library provides over 20,000 hours of programming and the casting solution is easy for guests to use. Having the choice of how to watch entertainment ensures that the preferences of all guests are catered for.
One hotel that has upgraded their entertainment system to Foxtel’s Business iQ is Radisson Blu Plaza Hotel Sydney. “We now have an entertainment system that caters to everyone, and as a minimum, we are now able to match whatever entertainment system our guests might have at home,” General Manager, Peter Tudehope says.
“The entertainment system is not a reason for people to select a hotel but it is a reason to complain about a hotel if it is substandard. What we have now is a system that no one is complaining about. Subconsciously it is having a positive impact on why guests want to return to the hotel.”
Not only does the Business iQ give your guests access to a range of entertainment options, but its leading-edge technology allows you to customise the platform to promote your hotel better. The digital compendium enables you to promote your onsite services, restaurants and bars as well as your loyalty program while the guest messaging feature allows you to directly message individuals or groups of guests. You’ll also be able to add in your own content such as welcome videos or external content channels. All of this is fully managed via an easy-to-use online portal, complete with remote monitoring and troubleshooting capabilities.
The unique benefit of the Business iQ is that it’s constantly evolving, whether that’s the content available on the platform or the technology that is remotely updated. Content is refreshed each month with approximately 5,000 new TV programmes and movies, and technology updates are released throughout the year. With the Business iQ, Foxtel can evolve the product based on technology trends as well as changes in media consumption and user behaviour, providing a truly futureproof all-round solution for hoteliers.
To upgrade your rooms, visit foxtel.com.au/biq or call 1300 760 347.