With nearly 70 years of history, Holiday Inn has firmly established itself as one of the world’s most beloved and trusted brands for travellers around the world, particularly in Australia. With a focus on enabling real human connections and crafting unforgettable experiences Holiday Inn continues to evoke smiles and adds brightness to stays through their attentive, personalised, and proactive service.
Built around the ethos of being ‘more than just a place to stay’, this iconic brand has recently undergone a transformation and travellers in and to Australia have been the beneficiaries of this, with several new and renovated properties showing the virtues of Holiday Inn’s new direction.
The recent unveiling of Holiday Inn’s visual identity pays homage to its rich heritage, drawing inspiration from the brand’s origins and its inaugural hotel in Memphis. Incorporating elements of subtle art deco and pop art styles, along with geometric shapes and vibrant patterns within a modern and contemporary aesthetic framework, this tribute is prominently showcased in the newly built hotels such as Holiday Inn Dandenong and Holiday Inn & Suites Geelong.
The Holiday Inn brand has enhanced its proposition by elevating design, transforming its Open Lobby concept, and offering enticing food and beverage options in its restaurants, bars and To-Go-Cafes, to great effect. The brand’s Open Lobby concept, which combines all public spaces, from reception area to the restaurant and bar, into one open, lively and cohesive space, has been a game changer and allows guests to make themselves at home and enjoy their stay on their own terms, whether they’re there to eat, drink, work or socialise.
Last month, Holiday Inn made headlines nationwide, becoming an official partner of the 2024 season of hit TV show LEGO® Masters Australia, proudly displaying it’s iconic green ‘H’ logo. This integrated partnership brought together two of the world’s most recognised and iconic brands and reinforced Holiday Inn’s brand promise to create moments of authentic human connection among its guests.
Meeting guests where it matters most, the partnership featured a series of creative sessions at hotels nationwide, including school holiday masterclasses led by Season One winners Henry and Cade, sip-and-builds for adults and a Green Brick Hunt – where guests had the chance to win their next stay at any IHG hotel or resort by uncovering a hidden green brick during their visit.
With over a thousand locations worldwide – including X in Australasia – and an exciting pipeline of new openings on the horizon, the future shines bright for Holiday Inn. Just as the new tagline suggests, anticipate something extraordinary with each New Day.
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