As part of IHG Hotels & Resorts’ luxury and lifestyle portfolio, InterContinental has reimagined the luxury travel experience, striking a harmonious balance between freedom and familiarity. This transformative journey is driven by the brand’s long held belief that travel can expand minds and connect cultures, enhanced by cutting-edge technology, innovative design, and the exceptional talents of InterContinental’s diverse team members. 

InterContinental aims to captivate the imaginations of modern luxury travellers by satisfying their desire for knowledge and culturally rich experiences. This holistic evolution includes new offerings and experiences, a fresh brand culture, unique brand differentiators, and a game-changing food and beverage and hotel design strategy tailored to the traveller of tomorrow.

Modern travellers lead diverse lives, and InterContinental acknowledges the need for seamless transitions throughout their day. To address this, the brand is committed to helping guests “shape shift” through their day. New initiatives include scientifically backed food and beverage programs aimed at helping guests reduce travel fatigue while ensuring dining options reflect differing guest needs throughout the day.

All guests will also receive access to the Timeshifter, a jet lag app which enables travellers to use the latest circadian science to adjust quickly to new time zones.  InterContinental is collaborating with neuroscience-based designer Isabelle Sjovall to revolutionise guestroom spaces to enhance the restorative process needed for travel fatigue and reimagine other versatile physical spaces so they can seamlessly adapt to evolving needs at different times of the day.   

InterContinental Hotels & Resorts, leverages its rich history as a pioneer in hospitality. The brand’s colleagues serve as cultural connectors, helping guests embrace and explore cities and local neighbourhoods. As part of the evolution, the concierge – at the heart of cultural exploration –  will play an even more significant role. InterContinental is developing an innovative ‘Concierge Gallery’ in hotel lobbies, transforming them into epicenters of unrivaled local, cultural knowledge. Going far beyond the standard concierge desk, these new outposts will more closely resemble a luxury boutique, bringing together interactive displays, library spaces and informative features, in some cases even art installations or designer pop-ups, allowing for more natural and engaging interactions between the guest and concierge.

The InterContinental Hotels & Resorts’ global brand evolution embraces modernity, diversity and the desire for meaningful experiences, ensuring that guests can continue to explore the world while feeling right at home.