SureStay Studio by Best Western Clarkview, Philippines

The economy segment is a fast growing and profitable sector for the accommodation industry allowing developers and hoteliers to tap into the price-conscious market. 

As travellers are feeling the pinch of the current economic challenges, so too are investors, who have been stretched thin by inflationary pressures around the globe. Thus, the accommodation industry is seeing a surge in requests for affordable lodging options. The demand for experiential travel remains a high priority for generations of travellers who are looking to maximise their budgets without sacrificing travel essentials.

SureStay Studio by Best Western Clarkview, Philippines

With globalisation encouraging increased travel, the booming economy segment reflects a shift in consumer preferences towards affordable yet quality accommodations.

As one of the hotel industry’s fastest growing economy brands, SureStay Hotels meets the needs of travellers and developers eager to enter the money-conscious market. BWH Hotels’ multi award-winning, SureStay Hotels features four brands spanning across the Value and Extended Stay segments boasting both hard and soft brands including SureStay, SureStay Plus, SureStay Studio and SureStay Collection.

While new build offerings are hitting the market, demand is building in the conversion sector with investors gravitative towards retrofitting existing structures, rebranding current properties and conversion projects while tapping into BWH’s global powerhouse. Embracing innovative strategies like efficient operational models, domestic and international GDS operations, and sustainable practices, SureStay offers cost-effective and achievable solutions.

SureStay Vientiene, Laos

By setting the standards for quality in the economy sector, including premium amenities, contemporary design, and an efficient use of space, BWH is offering a premium economy experience at a genuinely affordable price. BWH now has eight SureStay properties across Asia Pacific with three newly signed hotels in Syndey and Brisbane. The brand is firmly established for growth with 24 properties in various stages of negotiations globally.

As a result, the sector is experiencing rapid expansion, offering cost-effective solutions for both travellers and investors, driving significant growth and diversification within the hospitality industry worldwide.

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