IHG Hotels & Resorts has joined forces with Australia’s biggest arts festival, Adelaide Fringe, bringing a hive of creative energy to South Australia.

With over 60 years under its belt, the un-curated festival is an institution attracting the crème de la crème of comedy, theatre, circus and more from around the globe. Second in size only to the Edinburgh Fringe, this ever-growing event is set to welcome over 1400 awe-inspiring shows in the 2024 program. This year celebrations will extend beyond the festival itself as official hotel group partner IHG Hotels & Resorts join to offer unique experiences for culture-seekers.

This venture into the arts and entertainment space marks a regional first for IHG Hotels & Resorts, underscoring their connection to community and commitment to providing their members with unforgettable experiences. IHG Hotels & Resorts’ four Adelaide CBD hotels – InterContinental Adelaide, Hotel Indigo Adelaide Markets, Crowne Plaza Adelaide, and Holiday Inn Express Adelaide City Centre – offer guests convenient access to the festival and its diverse events, enabling them to fully immerse themselves in the experience.

Members of IHG One Rewards, the groups’ award-winning loyalty program, may have the best ticket in the house. With a rewards program designed around choice and flexibility, points can be used or placed in a bid towards ‘money can’t buy’ experiences at the festival. Through IHG One Rewards Access, members can gain exclusive entry to the VIP Opening Night, celebrate alongside winning artists at the Official Adelaide Fringe Awards Ceremony or snap up passes to one of the festival’s three headline attractions – ‘Natural Wonders, ‘Sleeps Tunnel’ and ‘Dome’.

Adelaide Fringe runs between 16 February – 17 March 2024, with an open-access program of changing events daily.