Australian hotel operators have shown incredible resilience during recent years, and the market is now showing strong signs of recovery. Average daily rates (ADR) are one-third higher than pre-COVID levels, with revenue per available room (RevPAR) also increasing across major markets.

Despite this momentum, the industry now faces cost of living challenges. Samsung research shows two-in-three (63%) Australian consumers believe the cost-of-living will increase, while half (53%) are watching their spending closely.

To maintain momentum, hotels must deliver memorable guest experiences that offer value for money from check-in to check-out. Samsung Pro Display solutions can help hoteliers exceed guest expectations at every touch point while streamlining back-of-house workflows and reducing overheads.

Here are three technology-driven hotel experiences to take guest satisfaction to the next level.

1. Nailing the first impression

A guest’s first interaction with a hotel is arguably the most important. Samsung’s LED Displays help hoteliers create memorable moments as soon as a guest enters the lobby. With bright, vivid and customisable displays, hotels can swap static art pieces with dynamic content that change hourly, daily or seasonally.

Phil Gaut, Senior Director of Display and Brand Memory at Samsung Electronics Australia, points to the new Atlantis The Royal Resort in Dubai as one of the most awe-inspiring hotel experiences in the world.

“Samsung LED Displays have been installed with curated content throughout this stunning hotel, from towering fish tanks in the lobby, to the spa to the outdoor rooftop pool – these displays deliver an unforgettable experience throughout a guest’s stay.”  

Atlantis The Royal Resort on the Palm Jumeirah, Dubai has created an exceptional lobby experience with Samsung LED display

2. An incredible ‘hotel theatre’ setup

Hotel guests expect to pick up their home entertainment experiences when they arrive.

Samsung’s market leading Hospitality TVs feature prominent streaming apps, and Samsung TV Plus for 91+ channels to keep guests entertained.

“The largest growing TV size in Australian homes is now 75-79 inches[3]. This means hotels need in-room displays that meet the large-screen entertainment needs of guests,” Gaut says.

Bigger is better when it comes to TV screens—at home, and when visiting hotels. Image simulated for illustrative purposes

3. Hygienic solutions from start to finish 

Post-COVID, many travellers still have high health and hygiene expectations in public spaces. Samsung’s air purifiers remove 99.97% of ultra-fine dust particles, helping to inhibit the spread of bacteria and unpleasant odours. Installing these in heavy foot traffic areas and making them available to guests shows that hotels take hygiene seriously.

Simple, garment care innovation such as the Samsung’s Bespoke AirDresser, helps guests feel refreshed after a long journey by smoothing out wrinkles and sanitising clothing with JetSteam, removing up to 99% of certain viruses, dust mites and bacteria.

The Bespoke AirDresser is the ultimate garment care system business travellers will love. Image simulated for illustrative purposes

Samsung’s immersive entertainment and advanced hygiene solutions help hotels stand out from the crowd, ensuring guests keep coming back despite cost-of-living challenges.

To find out how Samsung’s hospitality solutions can transform your guest experience, visit