For global hotel companies to thrive, they must think and act differently, and well beyond the provision of hotel rooms. This is because all of us are now looking for life choices and demanding a better work-life balance.

More than ever, we want the flexibility to work remotely from anywhere – including from hotels – and take the time to look around and see for ourselves what’s on offer. We want to stay in the heart of the community, get to know the locals and find out for ourselves how they both tick.

This trend is here to stay and at BWH Hotel Group, we are determined that the new traveller will want to stay with us. This is why we’ve added a new range of exciting lifestyle and extended-stay hotel brands to inspire guests who want to immerse themselves in destinations and stay longer. This includes new core brands (Aiden and GLō), boutique soft brands (WorldHotels Crafted), and extended-stay solutions that range from economy through midscale (SureStay Studio, Executive Residency by Best Western, and our newest offering @Home by Best Western).

To this end, we look forward to welcoming our first Executive Residency by Best Western branded hotel in Australia to the BWH Hotel Group family in Q2, 2023. Executive Residency by Best Western Woolloongabba will be an exceptional extended-stay hotel catering to one of the industry’s fastest growing segments. This new build 51 apartment property, comprised of two-, three- and four-bedroom residences, will reimagine the home away from home experience by utilising natural light, modern design, expansive living areas and must have facilities such as a 24-hour gym. 

No matter how long or short a visit, the  hotel stay sits at the heart of the destination experience. This is why at BWH Hotel Group we work tirelessly to ensure that every one of our hotels (whether WorldHotels, Best Western Hotels & Resorts or SureStay Hotel Group), provides a unique experience with crafted services ideally suited to the target market and in such a way that it inspires the new traveller to want to stay with us and above all return.