The variety and calibre of Accor’s serviced apartment offerings continues to rocket as travellers increasingly desire longer stays, increased flexibility, and more space.
Accor is the largest operator of serviced apartment properties in Australia and New Zealand. The Group offers a portfolio of some 140 serviced apartment properties, including more than 22,700 apartments.
Accor Pacific Senior Vice President Development and Franchise, Lindsay Leeser, said: “Interest from developers has never been stronger as they recognise the growth potential and high ROI of serviced apartments. Trusted serviced apartments brands, such as The Sebel, Mantra, Peppers, Pullman, and Art Series, bring quality and credibility to the sector, and serviced apartments are projected to grow even more over the next five years. Many guests are looking for space, flexibility and quality amenities, and preferences for serviced apartments will continue.”
Serviced apartments offer a more homelike experience for guests with a kitchen or kitchenette and usually a separate lounge or dining facilities, which is perfectly aligned for those blending leisure travel with business and opting for an extended stay.
Many guests enjoy the experience of exploring the local neighbourhood, whilst shopping locally for groceries. The amenities offered by serviced apartments mean that guests also have access to additional luxuries and facilities, such as state-of-the-art swimming pools, spas and fitness centres.
Location is an important consideration for guests when choosing accommodation, and serviced apartments shine here too. Apartments tend to be in the best locations in every city, region and leisure destination.
Accor Pacific Chief Executive Officer, Sarah Derry, said: “Serviced apartments have been rapidly growing in popularity, and that’s largely down to the benefits that these spaces provide. The serviced apartment trend will drive investors to partner with leading brands with experienced asset management teams. A strong asset management team brings huge benefit for investors.”
A typical asset management model for Accor serviced apartments includes 24-hour onsite management, with a concierge, security, and a housekeeping team, which brings convenience, peace of mind and security for guests.
Derry credits the success of Accor serviced apartments to the powerful appeal of its brands.
“As an industry leader, we invest in our brand marketing and advertising, ensuring our brands are well supported and top of mind with consumers. We continually invest in our relationships with our guests, providing them with rewards and benefits through our loyalty programme, ALL – Accor Live Limitless, which intensifies the appeal of the Accor guest experience. Our distribution network is strategically important to driving growth and capturing demand, and we continually innovate and invest to attract guests to our ecosystem of powerful leading brands, such as The Sebel, Mantra and Peppers.”
Pullman Port Douglas Sea Temple Resort and Spa
Located in picture-perfect Port Douglas, Pullman Port Douglas Sea Temple Resort and Spa features a range of accommodation options including spacious guestrooms, apartments and villas. All guest accommodation is situated around the lagoon pool, bathed in sunshine, offering a calm and secluded setting.
Peppers Soul Surfers Paradise
Peppers Soul Surfers Paradise’s range of apartments and sub penthouses offer uninterrupted ocean and hinterland views. Facilities include a sauna, steam room and spa, gymnasium, a spectacular swimming podium with striking beach views, and mouth-watering cocktails and Mediterranean bites at Hyde Paradiso.
The Sebel Wellington Lower Hutt
Overlooking the Hutt River and just a short drive from Wellington International Airport, this stylish apartment-style hotel will feature 60 fully serviced studios and one-bedroom apartments, along with a lively restaurant and bar called Biscotti, when it opens in mid-2023.
The Olsen Melbourne – Art Series
Built to honour Australia’s greatest living painter John Olsen, The Olsen on Chapel Street South Yarra focuses on The Art of Creature Comforts. The 224-room property is home to an assortment of suites and penthouses, 494 of Olsen’s lyrical works, and a range of indulgent creature comforts, including a glass bottomed swimming pool.
Mantra 2 Bond Street Sydney
Located in the heart of Sydney’s CBD, Mantra 2 Bond Street’s range of apartments and penthouses provide direct access to the city’s world-class shopping, entertainment and financial precincts. A rooftop pool and spa overlook the harbour.